Tuesday, February 5, 2008

marketing overdose



Do you have symptoms of MDD ? Probably we all have ! I need this drug. I believe in this advert. Well, I cant really tell you is it real campaign or real company and drug before I got on google.



So get few seconds and go check this very interesting website http://www.marketingoverdose.org/. I have to say that this is a strong message to all players, including pharma, patient and doctors. And we (partners of pharma marketing divisions) need to clearly stand against unreasonably actions. I cant really find any this kind of funny campaign in poland, but when i saw a first point of 'marketing strategy' in this movie I found it quite familiar. Brrr.

Thats why I think e-marketing, and e-education is more and more safe for pharma business and right way of communication. Web 2.0, communities and open editorial boards are the key to success. I believe, that doctors are ashame of interaction with bad marketing manners, and are looking forward for occasions to participating in scientific programs and pro-patient programs. They are open for help from therapuety guided solutions (e.g. mobile application from activeweb).

So please check this video and share it.

Marketing Overdose is a campaign organised by Consumers International. Quite good campaign !

pharma emarketing after jupiter report

According to the Jupiter Research study, among the physician community connected to the internet, over 63 percent were engaged in the various pharma sponsored marketing programs including online detailing, compared to 53 percent of the unconnected physician population.

jupiterresearch has found that a significant opportunity exists for pharmaceutical marketers targeting physicians.

Connected online physicians who perform social activity in a work context in general are more engaged with and responsive to online pharma marketing than are unconnected online physicians, signaling an important target segment for marketers," explained Lead Analyst Monique Levy, Senior Analyst for JupiterResearch. "Marketers must promote word-of-mouth tactics and explore partnerships with professional networks to leverage this growing trend.



This is very important study for our key partners (pharma business) and we believe that polish doctors are similar to german or english one. And I wish to agree with David Schatsky, that internet, online communities are becoming more and more important in marketing plans for pharma product managers. For the last 10 days I have had more then 8 very interesting discussions with top pharma managers about reaching this possibilities.

Of course, we have to be careful in not spending to much while the interactive companies like activeweb are still trying to find out the right balance between content, education and entertainment. But what is most important, we have all the blocks - network of well known websites for doctors, tv crew and channels, ecme content and systems, cms systems, identyfication system for doctors (beta.medpass.pl).

Please take a look at this post with more interesting information from 2007.

Friday, February 1, 2008

Communities gets serious

Recently google shows Social Graph API. We already know what we can find out on the internet concerning people connections, but FOAF or XFN are becoming more and more standard. Great.

So Activeweb works hard on a next generation tool revolution in health. We strongly recommend this form of linking - called social links.



If you are interested in openID in medicine, please check http://beta.medpass.pl for our doctors identification system.

You will find more on here.

Tuesday, January 29, 2008

Why I really admire Bill Gates for what he is trying to do - change the world

Excellent speech. He is not a 'hype' jeans guy. He is a person with vision. Not with 'cutting edge product' but with mind on a real problems. Bill Gates will be the most important person in next 10 years in pharma and health system for 3rd world and finally world all together. Just take a look and take a minute about this person.



Unfortunetly people still focus on Microsoft, than on Gates.
"As I write this post Gates talks of MS's philanthropy. It is hard to swallow. Many of the press stories about MS show it as purely driven to colonize the world. Gates says there is more to what MS does. Yet maybe as Google rises, Gates really wants to undercut it. Maybe he thinks he can do it with this move

On the other hand, people hates Gates because he is the person behind the success of microsoft. It doesnt matter what he is really doing to change the world. I feel like we were listing to two different speeches. It is great that now Gates by himself (not as a microsoft!!) change e.g. vaccination programme, trying to help africe not by producing 'red product' but talking with politics and other companies. This is really, really important. Much more important then open source, google search engine or web 2.0 software. Google is really not important for people in africa! I cant really understand people misunderstanding this two worlds of needs and ideas. Now there is a chance to change the world by people with vision and funds.

Take a look also on concurringopinions website.

UPDATE: Bill has sense of humor http://tinyurl.com/26zwbu too.

Walmart with medical services


According to WSJ 23 Clinics with non-emergance medical services will be closed... Stop. Is there something like that already running in USA ?

Shocking but very 'american'. Bring simple services like: routine Care, child and Adolescent Health, diagnostic Testing, vaccinations and preventative Care to wide public in shopping malls. Great. We already have big pharmacy supermarkets. What about simple diagnostics or health services?

Company behind it is called Checkups. I really love that and I think we should very seriously consider this way o promoting health and health services to polish patients. I consider my self as a client of this kind of service. Simple - I can make shopping, go to laundry and check my glucose in the middle.
Vaccinations is very important service too, especially for woman and children when we talk about e.g. hpv vaccine (gardasil, cervarix).

I will look forward hearing news from Wal-Markt about Checkups. All the best !

Sunday, January 27, 2008

Is tablet PC a future?

In fact, Microsoft may have some right to strongly encourage programmers and end customers to look for tablet pc. In my opinion, we make some usability tests and tablet pc may be excelent tool for doctors and patients. Also for Sales Representatives.

What good tablet pc should have:
1. extremly fast boot up - less then 20 seconds
2. wakeup in less then 5 seconnds
3. software design specialy for touchscreen
4. wifi or gprs included
5. camera
6. all actions should be safely monitored for additional actions

We (activeweb) don't see tablet pc as a another computer. We see it just as a monitor with access to community services and important patient data.

Andrzej Broniek from Elsevier had excellent presentation during Innovation 2007 (december 2007). He shows a grid of databases focused on doctors needs. Its very important to understand what the doctor or patient is looking at the moment (global scope or fast decision support).

We hope to provide you in Q2 first look at our research results on Tablet PC in-hospital communication system.

Please feel free to contact me with your ideas and questions regarding tablet pc - doctors, patients systems.

Thursday, January 24, 2008

Poradnikmedyczny.pl free of registration



Few days ago we change registration system as a experiment in our main website for patients. http://www.poradnikmedyczny.pl is free of Medpass 2.0 restrict registristration.
Now our readers can access content more easily.

Effects: page views 15% higher and still growing. We hope to already create quite good user profile (based on 500 000 medpass 2.0 users) and we work on extra services to gain new users in medpass.

Portals from our network Openmedica for doctors (np. kardiolog.pl) are still in medpass 1.0 and moving fast into medpass 2.0

ipod nike+



Nagroda dla przelomowego gadgetu medycznego przypadla finalnie:

Genialny ipod nano + nike+



Dlaczego:

1. Swietne buty choc bardzo drogie niestety (nike+) zostaja kupione z pelna satysfakcja bo dostaje cos ekstra (motywator). Poza tym, uwaga - jezeli ktos w sklepie powie ze takie buty sa np. dla osob > 90kg masy ciala i chronia kolana - to ma racje. Buty sa swietne.
2. Pomyslowosc oprogramowania na IPOD jest niesamowita. Po kolejnym lepszym biegu ku mojemu zdziwieniu pogratulowal mi wyniku... sam Amstrong! Genialne
3. Synchronizuje Ipoda, boom, wchodze na nike+ i mam wszystkie wyniki
4. Mapki google na kabatach i prosze, inni ludzie tez biegaja
5. Wybieram sobie cel i biegne. Teraz mam cel, wiem ile przebieglem, moge sie lepiej scigac ze swoimi slabosciami.

Zobacz moje postanowienie na styczen

"Wesprzyj zolwia ! Kopnij go w tylek pozytywnym haslem"


Reasumujac - nike+ to genialna sprawa i az szkoda ze nie mozna otworzyc tej spolecznosci bardziej poza nike+. Zdecydowanie firma nike zrobila wiecej niz wiele firm farmaceutycznych.

Przy okazji, jak to malenstwo - groszek w bucie i malenki elemencik do ipod wie ze biegne ? :)