tag:blogger.com,1999:blog-52560822367439357912012-01-29T12:57:23.165-08:00eHealth and ePharma in Poland. Business, Closed Loop Marketing, eDetailing and best practice in interactive marketing.Igor Gnotnoreply@blogger.comBlogger211100tag:blogger.com,1999:blog-5256082236743935791.post-27929631607205358522009-05-23T04:47:00.000-07:002009-05-23T04:50:53.210-07:00

Na Press Review emarketing opisujemy nowy wirusowy marketing ktory odbija sie juz glosnym echem w calej europie. Zapraszam na emarketing update

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-72802495368058479622009-05-23T04:43:00.000-07:002009-05-23T04:46:38.729-07:00

As you may know, I scheduled my time to work on http://update.activeweb.pl/ site for pharma professionals. We do a lot of great work over there, posting some excellent examples of social media, creative ads and more.

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-4692458584567172082008-02-16T03:27:00.001-08:002008-02-16T03:32:51.439-08:00

This video is excellent.

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-20174535946299791212008-02-16T03:16:00.000-08:002008-02-16T03:17:04.487-08:00

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-26433107070066597692008-02-05T13:04:00.000-08:002008-02-05T13:22:51.682-08:00

Do you have symptoms of MDD ? Probably we all have ! I need this drug. I believe in this advert. Well, I cant really tell you is it real campaign or real company and drug before I got on google. So get few seconds and go check this very interesting website http://www.marketingoverdose.org/. I have to say that this is a strong message to all players, including pharma, patient and doctors. And we (

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-35957408566500649292008-02-05T11:06:00.000-08:002008-02-05T11:38:42.173-08:00

According to the Jupiter Research study, among the physician community connected to the internet, over 63 percent were engaged in the various pharma sponsored marketing programs including online detailing, compared to 53 percent of the unconnected physician population.jupiterresearch has found that a significant opportunity exists for pharmaceutical marketers targeting physicians. Connected

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-57138424229255683072008-02-01T12:40:00.000-08:002008-02-01T12:49:09.326-08:00

Recently google shows Social Graph API. We already know what we can find out on the internet concerning people connections, but FOAF or XFN are becoming more and more standard. Great.So Activeweb works hard on a next generation tool revolution in health. We strongly recommend this form of linking - called social links. If you are interested in openID in medicine, please check http://

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-17640399751970404802008-01-29T11:18:00.000-08:002008-02-05T11:39:26.443-08:00

Excellent speech. He is not a 'hype' jeans guy. He is a person with vision. Not with 'cutting edge product' but with mind on a real problems. Bill Gates will be the most important person in next 10 years in pharma and health system for 3rd world and finally world all together. Just take a look and take a minute about this person. Unfortunetly people still focus on Microsoft, than on Gates."As I

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-81724768637306665422008-01-29T10:57:00.000-08:002008-01-29T11:10:39.297-08:00

According to WSJ 23 Clinics with non-emergance medical services will be closed... Stop. Is there something like that already running in USA ?Shocking but very 'american'. Bring simple services like: routine Care, child and Adolescent Health, diagnostic Testing, vaccinations and preventative Care to wide public in shopping malls. Great. We already have big pharmacy supermarkets. What about simple

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-79772462849013113132008-01-27T08:33:00.000-08:002008-01-27T08:43:21.422-08:00

In fact, Microsoft may have some right to strongly encourage programmers and end customers to look for tablet pc. In my opinion, we make some usability tests and tablet pc may be excelent tool for doctors and patients. Also for Sales Representatives.What good tablet pc should have:1. extremly fast boot up - less then 20 seconds2. wakeup in less then 5 seconnds3. software design specialy for

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-61842391217277372632008-01-24T14:49:00.000-08:002008-02-05T11:40:07.885-08:00

Few days ago we change registration system as a experiment in our main website for patients. http://www.poradnikmedyczny.pl is free of Medpass 2.0 restrict registristration. Now our readers can access content more easily. Effects: page views 15% higher and still growing. We hope to already create quite good user profile (based on 500 000 medpass 2.0 users) and we work on extra services to gain

Igor Gnotnoreply@blogger.com1tag:blogger.com,1999:blog-5256082236743935791.post-80017139443060061402008-01-24T13:28:00.000-08:002008-01-24T15:04:02.241-08:00

Nagroda dla przelomowego gadgetu medycznego przypadla finalnie:Genialny ipod nano + nike+Dlaczego:1. Swietne buty choc bardzo drogie niestety (nike+) zostaja kupione z pelna satysfakcja bo dostaje cos ekstra (motywator). Poza tym, uwaga - jezeli ktos w sklepie powie ze takie buty sa np. dla osob > 90kg masy ciala i chronia kolana - to ma racje. Buty sa swietne.2. Pomyslowosc oprogramowania na

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-80187336577655423032007-12-24T05:44:00.000-08:002008-01-29T11:48:26.062-08:00

After few months of work we finally start hosting our new website. No activeweb.pl is created in Ruby. Men behind website layout and graphics are Michala Galubinskiego and Mateusz Ludzen. We still work on a content, many new sub-pages coming in Q1 2008.Please take a look at our new website and leave some comments Activeweb

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-83434763049836300472007-08-11T01:41:00.000-07:002007-08-11T01:48:12.857-07:00

Ruszamy z Medberry. Po ponad 6 miesiacach przygotowan jestesmy gotowi do uruchomienia uslug Medberry dla lekarzy. Medberry to dedykowany system zbudowany przez Activeweb i Orange na bazie serwerow BlackBerry, MS Exchange i Openmedica.Medberry bedzie posiadac wbudowane kanaly tematyczne Openmedica oraz Elsevier. We wrzesniu rusza kampania opiniotworcza.

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-79399461869718857802007-04-27T10:22:00.001-07:002007-04-27T10:27:19.819-07:00

Uruchomilismy w activeweb (http://www.activeweb.pl) nowy swietny portal forumamd.pl. Projekt stworzony jest dla okulistów przy współpracy z kliniką Prof. Szaflika. Portal ForumAMD (www.forumamd.pl) jest to unikalne miejsce w Internecie zintegrowane dla trzech grup odbiorców. Materiały zgromadzone w serwisie podzielone zostały na trzy dedykowane działy – dla lekarzy, pacjentów i prasy.W części dla

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-72060074332030491652007-04-21T05:22:00.000-07:002007-04-21T05:37:43.705-07:00

Wlasnie wrocilem z bardzo udanego kongresu w Berlinie na ktorym ponad 100 osob dyskutowalo i dzielilo sie informacjami na temat edetailingu.Na edetailing 2007 mialem przyjemnosc moderowac jeden z ciekawszych roundtables 'sales and marketing integration strategies'. Dla moich czytelnikow z pewnoscia najciekawszy bedzie watek uzycia web 2.0 w pozytywnym celu przez firmy farmaceutyczne. Niektore

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-32902855482265024112007-04-05T10:58:00.000-07:002007-04-21T05:45:15.266-07:00

Wlasnie uruchomilismy na wszystkich portalach openmedica mozliwosc zaciagniecia skryptu ktory wstawia odpowiedni wpis do bloga. Wykorzystujemy utf-8 wiec mozna uzywac skryptow na wszystkich stronach blogow. Zdrowie - informacje o nim - mozna teraz miec w swoim blogu, portalu od reki. Takze listy najnowszych artykulow. Wszystko proste. Skrypty dotycza takze innych portali sieci jak kardiolog.pl

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-39799433228811969522007-02-16T11:47:00.000-08:002007-02-16T12:03:03.031-08:00

W artykule na moim ulubionym portalu hightech zdnet znalazlem bardzo ciekawy wpis: From semantic Web (3.0) to the WebOS (4.0) by ZDNet's Dan Farber -- Nova Spivack of Radar Networks maps out his view of the evolution of the Web over the next 25 years. Nova said he isn't sure about exact dates or technologies on the top end of the map, but his view of ten-year blocks to fully evolve each phase is

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-70292319101360022342007-02-15T02:09:00.001-08:002007-02-15T13:01:03.350-08:00

Dzisiaj wszyscy żyją wielką aferą oskarzen szefa kardiochirurgii w MSWiA. Dziennikarze maja pożywkę a pacjenci z otwartymi oczami słuchają i nadziwić się nie mogą. Po wczorajszej nagonce - nota bene agenci CBA wyglądają prawie jak FBI, czekam na pierwsze oddcinki serialu Agencji CBA - dzisiaj odezwały się pierwsze glosy czy przypadkiem oskarzenia nie poszly zbyt daleko.Dlaczego jezeli 'ten'

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-36109473645741510082007-02-10T10:14:00.000-08:002007-02-15T13:53:15.088-08:00

W firmie oczywiscie zamiast spokojnie pojsc do domu, spedzilismy 2h rozmawiajac co wlasciwie bedzie sie dzialo jutro z informacja i szeroko pojeta informatyka. Pretekstem do rozmowy byly spotkania mlodych ludzi programujacych w Ruby. Juz sie wszyscy nauczylismy PHP, C#. Ok, zapomnijcie. Jest nowa zabawka - Ruby. Poniewaz czesc naszej ekipy IT to wlasnie ludzie, pelni szalonych pomyslow,

Igor Gnotnoreply@blogger.com0tag:blogger.com,1999:blog-5256082236743935791.post-67261368156925030722007-02-10T07:18:00.000-08:002007-02-10T10:50:12.557-08:00

Witam serdecznie na moim eksperymentalnym blogu. Celem jego pisania jest proba przyciagniecia uwagi osob ktore zywo zainteresowane sa przyszloscia informacji medycznej w najblizszych latach.Od 5 lat tworze portale medyczne. Udalo mi sie popelnic takie projekty jak poradnikmedyczny.pl oraz cala siec openmedica (wczesniej pod nazwa Open Medical Network), czy portal Ministerstwa Zdrowia. Oczywiscie

Igor Gnotnoreply@blogger.com0